FES Watch / Sony

"FES Watch"は、文字盤とベルト全体に電子ペーパーを使用し、
スタートアップFashion Entertainments_ソニー新規事業プロジェクトのビジョン、
The FES Watch is a revolutionary new watch created using electronic paper for the faceplate and strap.
The watch itself normally looks just plain and blank.It only activates and displays the time or other information by the user doing ‘look at the watch’ action.Also, user can select its display pattern for faceplate and strap from 24 different choices."FES Watch" is the first product of stat up project: ‘Fashion Entertainments’, with the theme of ‘creating new ways to enjoy digitized fashion’. TAKT PROJECT designed "FES watch" with them.
The design was created based on the idea of creating a neutral watch platform able to match well with a variety of displayed patterns. It’s something like a brand-new canvas to work on. On the other hand, the watch was not created simply to be a canvas for different patterns, but with the idea of making a true, functioning watch, so it was given a design that accentuates that traditional form. This silhouette, composed of a round dial and rectangular strap, is a design familiar to any watch wearer.
While its silhouette is connected to the traditional watch shape as we know it, the various patterns that smoothly appear and then fade away from the face give the wearer a brand new, unusual experience like none before.
The experience is not merely about seeing the two-dimensional progression of patterns, but witnessing the watch as we know it -- a hard, fixed object -- seem to smoothly change form, character or presence before our eyes.
Unlike the fashion of yesteryear, where you change the way you express yourself by changing what you wear, 
this watch changes by itself, offering a new kind of fashion in motion.


CLIENT : Fashion Entertainments Sony corp.

RELEASE DATE : 2014 / 9

CATEGORIES : Product Design

PHOTO : Masayuki Hayashi

LINK : ご購入→First Flight

         : Fashion Entertainments_Sony corp.