THE FLOW OF TIME at Milan Design Week 2018 / Grand Seiko

TAKT PROJECTはインスタレーションを担当、ミラノトリエンナーレ美術館に、グランドセイコーを体感する巨大な空間装置を出現させました。
[ グランドセイコー 出展概要 ]
「THE FLOW OF TIME」というテーマのもと、
[ インスタレーション概要 ]
開催期間|2018.4.17(Tue) - 4.22(Sun)
時間|10:30 - 22:00 *4.17(Tue) のみ 10:30 - 24:00
プレスプレビュー / 4.16(Mon) 11:00 - 18:00  *プレス関係者様のみのイベントです。
オープニングレセプション / 4.17(Tue) 19:00 - 21:00
会場|トリエンナーレ美術館 クーボ ビー (Cubo B, La Triennale di Milano)
住所|Viale Alemagna, 6 Milano (イタリア・ミラノ センピオーネ公園内)  → Google map
アクセス|ミラノ市営地下鉄M1/M2、Cadorna (カドルナ) 駅下車
総合プロデューサー|桐山登士樹(TRUNK LTD.)
クリエイター|TAKT PROJECT(デザインスタジオ)・ 阿部 伸吾(CGディレクター/デザイナー)
インスタレーションサウンド|高橋琢哉(Oyster Inc.)
Grand Seiko, Japanese luxury watch brand, was exhibited for the first time at Milan Design Week. TAKT PROJECT was in charge of installation design as a collaboration creator. At La Triennale di Milano, a huge art installation was unveiled in which you can feel Grand Seiko’s thought. 
Exhibition Overview :
The exhibition will showcase an installation featuring Grand Seiko’s Spring Drive movement, the company’s unique and innovative mechanism characterized by high precision. Two Japanese artists have brought the revolutionary idea of Spring Drive to life in an installation that dramatizes “THE FLOW OF TIME”.
Installation Overview :
This art installation shows the worldview of Spring Drive, which has reached a new dimension that makes you feel the transience of time, approaching the essence of time.
Twelve acrylic objects in different shapes are shown in the space, and parts of the Spring Drive watch movement are sealed inside of them. Looking into the objects, small twinkling parts and framed scenery are merged together, so you can feel the watch movement is approaching the essence of time. And small lights in the transparent objects imply the existence of small electricity generated by the parts themselves in silence. It is an art installation in which you can feel Grand Seiko’s thought just by looking into it.
Period|2018.4.17(Tue) - 4.22(Sun)
             10:30 - 22:00  *4.17(Tue) 10:30 - 24:00
             Press Day / 4.16(Mon) 11:00 - 18:00  *It is an event for press.
             Opening Reception / 4.17(Tue) 19:00 - 21:00
Venue|Cubo B, La Triennale di Milano
Address|Viale Alemagna, 6 Milano (Cadorna area) → Google map
Access|Cadorna FN station Metro MM1 (Red Line)  MM2 (Green Line)
Exhibition space|450m²
Organizer|Seiko Watch Corporation
General producer|Toshiki Kiriyama (TRUNK LTD.)
Creators|TAKT PROJECT (Design studio) / Shingo Abe (CG Director / Designer)
Sound designer|Takuya Takahashi (Oyster Inc.)
Spatial designer|Hikaru Mori (ZITOMORI)


PROJECT NAME:THE FLOW OF TIME at Milan Design Week 2018 / Grand Seiko

CLIENT : Grand Seiko

RELEASE DATA:2018/04/17

CATEGORIES:Installation Project

PHOTO & VIDEO:Daisuke Ohki(10,12は除く)

LINK:Grand Seiko Milan Design Week, TRUNK LTD.